Meet your new Chief Impact Officer…Michael Smith 

Michael is an influential leader with over two decades of experience in sustainable business + creating lasting value for leading organizations. He works with purpose-driven leaders as a CXO - where ‘X’ bridges Purpose, Strategy, Governance, Sustainability + ESG, Innovation, Partnerships + Marketing for Greater Growth + Positive Impact.

Michael has a track record of leadership working across sectors + industries. In house + as an external resource, he’s devised + delivered innovative strategies, programs, projects + partnerships for large corporations + high-growth startups, B Corps + impact investors, charities + NGOs. He engages with chief executives + boards, works across internal teams + supply chains to design, develop, procure + market high-quality products + services that benefit people + planet and grow brand value.

Michael acts as a trusted advisor, consultant + coach + to purpose-driven executives, boards + teams; he loves being a strategic growth partner for organizations with shared values. He is passionate + skilled helping leaders build + grow better brands that win by being best for the world!

Here are a few more of Michael's favourite things:

1. Supporting leaders to think more boldly about business leadership, better understand the massive opportunities in addressing social, environmental + economic challenges, and take advantage of scientific + technological advances for growth + impact;

2. Helping leaders to define + activate a brand purpose that produces profitable solutions to the problems of people + planet;

3. Developing customized business cases, roadmaps, + strategies for companies to become Certified B Corps + high-impact brands that grow value + positively contribute to the Sustainable Development Goals;

4. Developing + refining high-impact business models that are more inclusive, circular, regenerative + future-fit;

5. Effectively engaging key stakeholders internally + externally based on radical transparency, greater accountability + trust;

6. Leveraging industry leadership, shared values + ambitious growth / impact goals to build strategic partnerships + advance collaborations that unlock sustainable innovation;

7. Creating consumer / customer preference, brand loyalty + competitive advantage for purpose-driven brands;

8. Enhancing governance value creation strategies to positively benefit all stakeholders + shareholders;

9. Growing a global movement of B Corps + purpose-driven, high impact companies + investors that re-define business success, grow profits with purpose and evolve capitalism to better serve all people + planet;

10. Improving one billion people's lives by 2030 by empowering leaders to grow high-impact brands!

Advancing Better Business and a More Inclusive, Equitable + Regenerative Economy

We lead + contribute to various initiatives that benefit clients, partners + help create a world where all people + the planet thrive. IMPACT BRIDGE actively supports collaborations + advocacy that will advance systemic change + accelerate progress on the Sustainable Development Goals.

We are working together with leaders from business, finance, government + civil society to address the root causes of capitalism’s negative outcomes. The reinvention of economic systems will only be possible if businesses and investors play a prominent role in driving the change; we thus support leaders to take collective action + advance a version of stakeholder capitalism that rewards true value creation.

We are inspired by + proudly serve leaders seeking to use business as a force for good. We’re helping them to make the investments today + over time to benefit from a greater share in this decade’s market opportunities — worth up to $30 trillion per year by 2030. To achieve exponential impact, we’re partnering extensively to empower our community of purpose-driven leaders. Join us.