Bridging Purpose, Value + Impact for Better Brands, Better World

IMPACT BRIDGE works with leaders to bridge key gaps to achieve greater growth + impact. We do this by supporting founders, executives + investors to develop integrated strategies for enhanced value creation. Through our strategic advisory, consulting + coaching services, we help purpose-driven leaders to raise their level of ambition, devise and implement innovative strategies + create better business models that benefit people + planet. The outcome: greater business growth, competitive advantage, higher brand valuations and positive impact.

We leverage cutting-edge research + best practices to help organizations to articulate + pursue a higher purpose, set ambitious goals + capture market opportunities. We support leaders to collaborate on pressing societal issues + enable cross-functional teams to innovate faster + build more sustainable, resilient + equitable value chains. By effectively engaging with key internal + external stakeholders, and implementing strategies that improve human + planetary wellbeing, we enable companies + brands to grow trust, loyalty + competitive advantage.

Our evolving work with a purpose-driven ecosystem of leaders, including major corporations, global brands, startups and scaleup-stage companies, their investors, suppliers, partners, non-profits + governments helps us to live our purpose: empowering leaders to grow high-impact brands for thriving people + planet.

Why IMPACT BRIDGE? 

• 20+ years experience working directly with leading B2B + B2C organizations, executive teams, boards + investors across multiple industries;

• Clients + partners include purpose-driven companies, sustainable consumer brands, innovative tech firms, Certified B Corporations, leading multinational corporations, venture capital / private equity firms + impact investors, academic institutions + NGOs;

• Expertise in B Corp certification, business growth + impact management / value creation strategies, sustainability frameworks, purpose-driven business leadership, sustainable brands, business model innovation, ESG + impact investing;

• Deep knowledge of healthy + sustainable lifestyles, aspirational consumers, Millennials + Gen Z, holistic health / wellbeing + nutrition, local + organic food / beverage, regenerative agriculture, sustainable consumer goods, plant-based + non-toxic products, omni-channel retail + media, leading purpose-driven brand strategies + marketing for industry / category leadership;

• As needed, our team draws upon a strong network of advisors + partners to enhance your strategic planning, partnerships + value creation activities to achieve ambitious growth + impact goals.

KEY ELEMENTS OF OUR INTEGRATED APPROACH TO VALUE CREATION:

1. PURPOSE + GOVERNANCE

We often begin by helping leaders to define (or refine) their unique brand purpose, vision + values; this involves founders, executives + boards clarifying why the business exists + how it can create more value for people + planet while profitably solving problems. A compelling purpose drives both business value + social impact; it mobilizes employees internally + key stakeholders externally. Purpose should permeate all aspects of your brand, from company culture to evolving products + services, customer and supplier relationships, strategic partnerships + advocacy efforts. Advancing purpose alongside ambitious multi-year growth + impact goals often requires enhancing governance + accountability; this often entails us serving as on an advisory board or supporting boards of directors + management teams as a fractional Chief Impact Officer.

2. IMPACT STRATEGY - B CORP CERTIFICATION, SUSTAINABLE DEVELOPMENT GOALS, FUTURE-FIT + BEYOND TO NET POSITIVE

We support forward-thinking companies to become Certified B Corps. The time is ripe for more leaders to join the B Corp movement + leverage it as a springboard for growth + impact. Simply put, by meeting higher standards of verified social + environmental performance, transparency + accountability, B Corps are better managed, more innovative + highly resilient companies. There are now over 8,650 B Corp certified companies globally, including leading brands like Patagonia, Ben & Jerry’s, B Corps are category leading brands, outperforming on purpose + impact. These innovators have and continue to grow faster than their competitors because they seek to use their business as a force for good and create greater value in line with stakeholder values. We help companies to achieve B Corp, which is the gold standard for sustainable business, while effectively mitigating risks + maximizing opportunities for the future. If you’re less familiar with B Corp, we can provide your leadership team, board of directors + key investors with a briefing on the considerable value that certification will bring to your business + brand for all your stakeholders, including shareholders.

We also advise many companies that are existing B Corps + seeking to enhance strategies to lead with purpose, grow revenues, profit, innovation and impact. We help these executives + boards to explore innovative pathways that can enhance their value creation activities. We also support B Corp re-certification + related strategic planning / business improvements. To grow high-impact brands we develop integrated strategies aligned with B Corp that will help companies to become the loved-and-admired “Patagonia” of their industry and build greater brand value.

We enable all companies we work with to develop + implement innovation strategies that positively contribute to climate action, stakeholder capitalism + the Sustainable Development Goals. We help leaders to understand the massive business opportunities in integrating the Global Goals into brand strategies (given they will be worth up to $30 Trillion annually by 2030). We also support forward-thinking companies to formulate + executives integrated strategies to achieve Net Zero greenhouse gas emissions across their value-chains over the coming decade + benefit from the transition to a low-carbon economy.

3. ATTRACTING + RETAINING TALENT: HR + CULTURE BUILDING FOR EMPLOYEE ENGAGEMENT, WELLBEING + FULFILLMENT

We help senior management + human resources / culture teams to more deeply engage employees as key partners; this enables attracting + retaining top talent, better motivating all employees, improving their wellbeing + productivity. We support your company to build a purpose-driven, high-performing culture which is significantly enhanced by achieving B Corp certification. All companies can benefit from creating a working environment where people’s / company purpose are aligned + employees are challenged + fulfilled in their work. We help to authentically position your brand as an employer of choice, because your people are your most important asset. We need to take good care of your team in order for them to take care of business growth, innovation + impact.

4. CUSTOMER / CONSUMER INSIGHT, MARKETING COMMUNICATIONS + STAKEHOLDER ENGAGEMENT

We leverage our extensive library of B2B + B2C customer insights, market research + business intelligence to support your strategic planning, brand development + premium positioning. We help to develop compelling + targeted marketing communications for key stakeholders, including employees, customers, partners, suppliers, NGOs, governments + investors. Through developing ambitious growth / impact targets + then reporting on progress over time we help you to demonstrate your brand purpose, greater leadership + positive impact in action.

5. BUSINESS / MARKET DEVELOPMENT, STRATEGIC PARTNERSHIPS + FUNDRAISING

We leverage our team's reputation + network to support your business / market development objectives; the result of new strategic partnerships + major customer acquisition is accelerated revenue growth. We also build other key relationships to support fundraising; we can connect you with leading investors that are seeking financial + positive social returns in high-impact brands. Our goal is to enable access to impact capital (debt and/or equity) at key seed + growth stages, so you benefit from the right financial partners at the right time.

6. BRAND / PRODUCT / SERVICE INNOVATION

We grow new revenue streams by enabling your team to develop + launch new, innovative products + services in existing + adjacent markets. This helps to position your aspirational brand as a solutions provider + preferred partner that enables millions of people to enjoy healthier, happier and more sustainable lives.

THE FUTURE OF BUSINESS LEADERSHIP: HIGH-IMPACT BRANDS

We are entering a new era of regenerative business, one that requires brands to demonstrate more + better leadership. To thrive amidst rising stakeholder expectations, social change, technological disruption + increased competition, your company must lead with purpose, create greater brand value in line with its values. In so doing you’ll positively benefit the wellbeing of people + planet, and your bottom-line.

An ambitious, high-impact brand strategy is not only the right thing to do, it’s the smart thing — necessary for companies to not only survive but thrive long-term. Now is the time to invest in a strategic advisor who will enhance your leadership team’s capabilities + enhance your value creation activities.